How To Find The Best Keywords com/index. Worse yet is the business owner whose target market is “everybody”. un-marketing. galenet. com, Google Groups, http://groups. Here are the questions that I ask clients about their target market: Where do they hang out on- and off-line? A second place to locate associations is Gale’s Encyclopedia of Associations. php? Many professional associations run their own discussion lists and forums. To what groups and associations (real and virtual, personal and professional) do they belong? The reality is that not everyone needs your product and service, nor is it a good match for every single person on this earth. p=u. navItemNumber=16581 Once you’re in the Gateway, you can look up associations by keyword or by location. Trade and consumer publications: Once you’ve found the appropriate association to which your target market belongs, each association will probably have a professional membership publication and/or newsletter. asaenet. What socio-economic group? Are they male or female? google. Online discussion forums/lists: I’ve had a number of clients tell me that they have gotten subscribers to their newsletter and signed up clients based on their participation in online discussion lists or forums. com) also publishes a number of media directories, including Newspaper/Magazine Directory and Radio/TV/Cable Directory, among others. Can they easily afford your product or service? bacons. Scott Stratten maintains a great list of good business-oriented discussion forums at http://www. Here are 7 that I recommend:
1. There are some great research tools available online for you to research your target market. gebbieinc. org, is a great place to start, as most of the executives of the reputable associations belong to this organization. This multi-volume encyclopedia is present in the reference section of all major libraries, and due to the expense, you will probably want to pay a visit to your local library to use this resource. To do your search, go the Gateway of Associations, currently found here: http://www. Once you’ve got a target market in mind, you need to know more about them. html What age group? Once you’ve found the appropriate association(s), check out the association website and see if you should belong, and determine if the group has a local chapter that might meet in your area. The first issue to resolve is determining who comprises your target market. cfm? What industry? If your initial search in this directory leads you to a local chapter, you should be able to backtrack and find the website of the national office. com, and another comprehensive list at QuintCareers. org/Directories/AssociationSearch. A third option is to do an online search for “industry” (you fill in your target industry here) + “professional association”. Until you narrow your focus and select a smaller niche market, much of your marketing effort will be in vain. quintcareers. You might be able to subscribe to the publication without joining the association. 2. This may seem to be a question with an obvious answer, but I’m constantly amazed at how many business owners are looking for their target market in all the wrong places. com/Internet_networking_sources. Bacon’s (http://www. What do they read? 3. yahoo. How much money do they make? articleAre you fishing where the fish are? com/, Forum Haven, http://forumhaven. Professional associations: American Society of Association Executives, http://www. And, there’s always the Yahoo Groups Directory, http://groups. As with the Gale’s Directory, you’ll probably have to pay a visit to your local library to use this resource, as it’s rather expensive to purchase. Using quotation marks will result in the best search. asaecenter. Do you know how tough it is to market to everybody? com, http://www. com and can issue you a username and password so that you can use it as well. com) publishes a media directory in which you can obtain a newspaper and trade and consumer magazine directory. Some libraries subscribe to GaleNet, the online database, http://www. Gebbie Press (http://www.